US irrigation technology provider CropMetrics acquired by CropX

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Founded in 2009, Nebraska based CropMetrics provides real time soil irrigation information to farmers using soil moisture probe technology and associated cloud based forecasting software. Four years after raising $1.3 million, the company has been aqcuired by CropX, a leading global soil sensing and agricultural analytics company. The merger will enable current CropMetrics and CropX customers and partners to access a combination of in-soil data, advanced farm management analytics and decision-support tools.

We intend to lead the market for on-farm irrigation and nutrient management tools in the years ahead and the acquisition of CropMetrics completes a critical step towards that goal. By strengthening our partner network, growing our U.S. sales footprint and expanding our product offering, the acquisition will help us continue to provide affordable, scalable solutions for farmers dealing with mounting profitability challenges, resource limitations and sustainability demands,” said CropX CEO Tomer Tzach.

The addition of CropMetrics brings more than 500,000 acres under management and over 10 years of in-depth U.S. farm data to the CropX farm management platform. Effective immediately, the CropMetrics team will join CropX, adding valuable on-farm agronomy and irrigation management expertise.

The digital ag arena is on the verge of a shakeout, and we plan to maintain and grow our leadership position by providing best-in-class real-time, in-soil insights that will set the new performance standard for irrigation and nutrient management.” added Tzach.

John Vikupitz, President, CropX

John Vikupitz, President, CropX

Adding CropMetrics’s solutions, extensive dealer network and experienced support team furthers CropX’s mission to become the global leader for in-soil IoT solutions for today’s producers,” said John Vikupitz, president, CropX. “Combining the power of CropX and CropMetrics will help us deliver the most advanced in-soil data analytics, decision-support tools and data-driven irrigation prescriptions to growers worldwide.”

A proven internet of things (IoT) pioneer in the grower community, CropX provides highly accurate, proprietary soil sensing technology and an award-winning, feature-rich, decision-support platform built by in-house agronomic, data science and software teams. By analyzing soil data and integrating it with crop models, satellite imagery and weather forecasts, the CropX farm management platform helps farmers around the world to cut costs and increase profitability by driving water, fertilizer, energy and labor savings.

Since its founding, CropMetrics has become a trusted irrigation advisor for farmers looking to use soil health and moisture data to deliver higher yields and boost profits by improving water, nutrient and energy efficiency. Farmers and our network of CropMetrics partners will benefit from the addition of CropX’s real-time, in-soil analytics and IoT solutions,” said CropMetrics CEO Lee Addams. “We are looking forward to working with the CropX executive team to evolve the platform with the addition of our solutions so more farmers can realize the massive, untapped profitability lever in managing water.”

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About Author


Matt has worked in digital publishing for twenty years, holding management positions at Nature ( and William Reed Business Media ( etc.). He has also worked with BBC Worldwide, Centaur Media, UKi Media and Mark Allen Group. Since 2010 Matt has been a digital consultant working with B2B media companies in the agricultural, automotive, aviation, robotics and technology sectors. As Chairman of his local allotment association Matt grows his own food whilst chasing the dream of a one tonne giant pumpkin. He is a member of the British Garden Media Guild and was a finalist in the Garden Media Guild Awards 'blog of the year' category in 2018 and 2019.

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