New tool to help farmers make better seed decisions

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Syngenta and NK Seeds have launched the Cropwise Seed Selector, which provides data-driven seed recommendations to help farmers make more informed decisions and maximize profit potential. Syngenta says Cropwise eliminates a key issue facing the digitisation of agriculture, which is ensuring different systems developed in the market can connect with one another to provide growers with quality data.

The tool builds on technology that combines artificial intelligence, two decades of agronomic information and a simple user interface. Along with the added benefit of being connected to a larger network of digital technologies from Syngenta, the Cropwise Seed Selector includes several new features designed to streamline and optimize the seed selection process, including satellite imagery for crop diagnostics and a tool that expedites field-by-field hybrid decisions.

An archive of agronomic information allows users of the Cropwise Seed Selector to tailor their seed portfolio based on geographic location, soil productivity, precipitation levels, historic crop stress and performance of products by year and region. Users are able to adjust these factors to understand how a specific corn hybrid or soybean variety would perform under an array of different conditions – information critical to making confident seed selections.

Syngenta says the platform is highly adaptable, allowing retailers and farmers to proactively plan for weather volatility, soil variability and planting specifications by being able to see real results from real places. When employing the Cropwise Seed Selector, users benefit from: an unbiased assessment of NK product performance; centralized access to product information and characteristics; customized recommendations and comparisons specific to each field; deepened customer connectivity; and added value through a no-cost online system.

Our goal from the start with digitizing seed selection has been to support growers from the ground up – combining the expertise of our retailers and agronomists with data-driven technology,” said Justin Welch, Syngenta digital product manager. “By looking at what data and science are saying through an unbiased, fact-based lens, innovations like the Cropwise Seed Selector are helping farmers make better business and agronomic decisions.

The Cropwise Seed Selector helps growers make the tough decisions by simplifying the entire process and taking out a lot of the guesswork,” continued Welch. “Through the tool, they can figure out which hybrids and varieties will work best and have the highest yield potential in their specific fields and individual growing conditions.”

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With over 20 years experience in editorial management and content creation for a broad spectrum of market-leading B2B magazines and websites in the transport and technology sectors, Anthony has written news and features covering everything from airport security to autonomous vehicles, and stadium design to sustainable energy.

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