Noquo Foods: plant-based cheese stinks, targets better product

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Swedish start-up Noquo Foods has announced the completion of a €3.25 million seed funding round to attempt to make a ‘better’ plant-based cheese. According to Noquo Foods’ joint founder Sorosh Tavakoli currently “the [dairy]alternatives made from plants… are nothing a cheese eater would buy.” He goes on “Nutrition, functionality and texture aside; the alternatives simply don’t taste good enough.

Quite how that will be received at Dutch company Upfield Group B.V. we’re not sure. Last week the company, a global leader of plant-based butter and spreads like Flora and I Can’t Believe It’s Not Butter completed its purchase of Arivia S.A. Arivia is already a leading producer of plant-based cheese with 27 years experience in the plant-based products market and annual sales in the € millions across 45 countries.

Arivia’s vegan cheese ‘Violife’ is made from coconut oil and comes in a range of flavours from Cheddar to Mozzarella. In the UK it appeared twice in The Grocer’s 2018 Top Product Survey and it features among the 20 best-selling cheese brands in the UK overall. On that basis one might assume that not all cheese lovers feel the way that Tavakoli does… or could he be right – are vegan cheese choices limited with a lot of room for improvement? Time and €3.25 million will tell.

Noquo Foods certainly have work to do, and they’re aiming to get started with the recruitment of a Food Technologist and Culinary Developer / Chef among other new positions.

Noquo Foods Founders Anja Leissner & Sorosh Tavakoli,

Noquo Foods Founders Anja Leissner & Sorosh Tavakoli

Image Source: Noquo Foods

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Matt has worked in digital publishing for twenty years, holding management positions at Nature (nature.com) and William Reed Business Media (foodmanufacture.co.uk etc.). He has also worked with BBC Worldwide, Centaur Media, UKi Media and Mark Allen Group. Since 2010 Matt has been a digital consultant working with B2B media companies in the agricultural, automotive, aviation, robotics and technology sectors. As Chairman of his local allotment association Matt grows his own food whilst chasing the dream of a one tonne giant pumpkin. He is a member of the British Garden Media Guild and was a finalist in the Garden Media Guild Awards 'blog of the year' category in 2018 and 2019.

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