Noquo Foods: plant-based cheese stinks, targets better product

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Swedish start-up Noquo Foods has announced the completion of a €3.25 million seed funding round to attempt to make a ‘better’ plant-based cheese. According to Noquo Foods’ joint founder Sorosh Tavakoli currently “the [dairy]alternatives made from plants… are nothing a cheese eater would buy.” He goes on “Nutrition, functionality and texture aside; the alternatives simply don’t taste good enough.

Quite how that will be received at Dutch company Upfield Group B.V. we’re not sure. Last week the company, a global leader of plant-based butter and spreads like Flora and I Can’t Believe It’s Not Butter completed its purchase of Arivia S.A. Arivia is already a leading producer of plant-based cheese with 27 years experience in the plant-based products market and annual sales in the € millions across 45 countries.

Arivia’s vegan cheese ‘Violife’ is made from coconut oil and comes in a range of flavours from Cheddar to Mozzarella. In the UK it appeared twice in The Grocer’s 2018 Top Product Survey and it features among the 20 best-selling cheese brands in the UK overall. On that basis one might assume that not all cheese lovers feel the way that Tavakoli does… or could he be right – are vegan cheese choices limited with a lot of room for improvement? Time and €3.25 million will tell.

Noquo Foods certainly have work to do, and they’re aiming to get started with the recruitment of a Food Technologist and Culinary Developer / Chef among other new positions.

Noquo Foods Founders Anja Leissner & Sorosh Tavakoli,

Noquo Foods Founders Anja Leissner & Sorosh Tavakoli

Image Source: Noquo Foods


About Author


Matt has worked in digital publishing for twenty years, holding management positions at Nature ( and William Reed Business Media (, etc). He has also worked with Wiley Interscience, The IET, Centaur Publishing and BBC Worldwide. Since 2010 Matt has been a digital consultant working with B2B media & event companies in the agricultural, automotive, aviation and technology sectors. His private passion is growing his own food (on three allotments) and chasing the dream of a one tonne giant pumpkin. He is a member of the British Garden Media Guild and was a finalist in the Garden Media Guild Awards 'blog of the year' category in 2018 and 2019.

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