New plant-based, edible coatings for maintaining produce freshness

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US-based AgroFresh Solutions, Inc. is a company firmly focused on reducing food waste. Today it announced the launch of its new plant-based, edible coatings for maintaining produce freshness.

VitaFresh™ Botanicals

Under the VitaFresh™ Botanicals brand the edible coatings can treat a range of crops from citrus to avocados and mangos. The products utilize ‘anti-thirst’ technology to boost the skin’s natural protection, creating a ‘double skin’ membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain.

Potential to reduce plastic waste worldwide

The coatings are easy-to-apply at low application rates as part of regular packinghouse processes and have the capability to reduce the amount of plastic packaging usually needed for safe transit of fresh produce. They are available worldwide to assist growers and sellers in creating a more sustainable supply chain. VitaFresh Botanicals coatings are created using certified ISO 14001 ‘environmental management system’.

Unlike coatings that require higher drying temperatures with 40% more energy usage, VitaFresh Botanicals products offer enhanced drying at lower temperatures,” said Ann Beaulieu, VP Research and Development & Regulatory at AgroFresh. “Our formulation stabilization process helps operators preserve produce, maintain freshness throughout the supply chain, and ship longer distances, generating cost-efficiencies and helping growers and packers sell more produce worldwide. Further, because VitaFresh Botanicals are edible coatings, they can be used on crops where the skin is eaten, including in the European Union.”

This launch represents another step forward in AgroFresh’s decades-long commitment to providing the most innovative solutions to extend produce shelf life, reduce food loss/food waste and deliver superior eating experiences to consumers.

AgroFresh has a long history of innovation and a well-earned reputation as a trusted leader in all science and application aspects of produce freshness. VitaFresh Botanicals is an important next step for our customers, providing true edible coatings and technical performance adapted to each crop’s unique physiology, in a flexible and operator-friendly format,” said AgroFresh CEO Jordi Ferre.We’re proud to provide innovative and effective AgTech solutions to the industry, and are excited to bring this powerful new brand to market.

With 40 years of fruit protection experience across numerous crops, the AgroFresh organization has a deep post-harvest portfolio. Last year at Food and Farming Technology we covered another of the company’s many products, an ethylene blocking solution called SmartFresh™.

An AgTech innovator and global leader, Agrofresh has an official mission statement that includes preventing food loss/waste and conserving the planet’s resources by providing a range of science-based solutions, data-driven digital technologies and high-touch customer services.

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About Author


Matt has worked in digital publishing for twenty years, holding management positions at Nature ( and William Reed Business Media ( etc.). He has also worked with BBC Worldwide, Centaur Media, UKi Media and Mark Allen Group. Since 2010 Matt has been a digital consultant working with B2B media companies in the agricultural, automotive, aviation, robotics and technology sectors. As Chairman of his local allotment association Matt grows his own food whilst chasing the dream of a one tonne giant pumpkin. He is a member of the British Garden Media Guild and was a finalist in the Garden Media Guild Awards 'blog of the year' category in 2018 and 2019.

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