A new series of reduced plastic and more environmentally friendly packaging initiatives that meet the latest Chinese regulations is now available from Yum China Holdings Inc (a licensee of Yum! Brands in mainland China), which has exclusive rights in mainland China to KFC and Pizza Hut, among others. The company’s latest packaging lines replace existing plastic solutions with paper straws, paper bags, and biodegradable plastic bags. As a result of these initiatives, Yum China says it expects a reduction of approximately 8,000 tons of non-degradable plastics annually, starting from 2021.
KFC China recently launched a ‘Be Natural, Be You’ sustainability campaign to enhance consumers’ awareness of environmental protection and encourage more sustainable lifestyles, including reducing the use of disposable plastic packaging and better waste sorting. From January 2021, all KFC restaurants in mainland China will stop using plastic straws and over 90% of KFC restaurants will replace disposable plastic cutlery with wooden cutlery for dine-in and takeaway. In addition, non-degradable plastic bags used for delivery and takeaway in over 50% of KFC restaurants will be replaced with paper bags or biodegradable plastic bags.
By the end of 2025, all KFC restaurants will phase out non-degradable plastic bags and cutlery in mainland China. This is in keeping with KFC’s global sustainability commitment, first announced in June 2019, which seeks to ensure that all plastic-based, consumer-facing packaging will be recoverable or reusable by 2025.
As of the end of 2020, all Pizza Hut restaurants in mainland China have eliminated the use of plastic straws. At the same time, over 70% of Pizza Hut restaurants across the country have replaced existing plastic bags with paper bags or biodegradable plastic bags. Building on these achievements, Pizza Hut will eliminate the use of non-degradable plastic bags by the end of 2022.
In addition to complying with regulatory requirements, these latest actions reflect Yum China’s company-wide packaging strategy that aims to reduce disposable packaging from source through the use of new packaging solutions, new materials, as well as innovative technologies. The strategy includes ensuring that all customer facing, plastic-based packaging is recyclable, refusing to purchase paper products from suppliers that knowingly cause deforestation, and working towards a 30% reduction on non-degradable plastic packaging weight by 2025, according to the company.
“The new plastic reduction initiatives reinforce our sustainability strategy to drive meaningful change through packaging innovation and reduction,” said Joey Wat, CEO of Yum China. “In line with our long-term commitment of supporting economic, social and environmental development, we are committed to working with customers, partners, and all other stakeholders to promote a more sustainable future.”
Guided by its Sustainability 4R Principles (Reduce, Reuse, Recycle and Replace), Yum China says it continues to explore more eco-friendly materials and designs to reduce disposable packaging from source of use and seek behavioural change among the public. Since 2017, KFC China has provided a ‘no cutlery’ option for customers when placing an order via its Super APP to encourage customers to reduce the use of disposable packaging. In addition, KFC China rolled out reusable serving baskets in 2019, which saved more than 2,000 tons of paper packaging and reduced restaurant waste in 2019 by approximately 20%. In addition to the reusable serving basket program, KFC China launched the Grassland Restoration Initiative in 2019, which encouraged over 200,000 people to give their support to the restoration of more than 1 million square metres of grassland in Inner Mongolia.
About Yum China
In 2020, Yum China was named the Industry Leader for the Restaurant & Leisure Facilities Industry in Dow Jones Sustainability Indices (DJSI) in recognition of the company’s strong performance across economic, environmental and social dimensions. The company was also selected as a member of the 2020 DJSI World and DJSI Emerging Markets. Beyond KFC and Pizza Hut, Yum China Holdings Inc also has exclusive rights in mainland China to Taco Bell, the California-based restaurant chain serving innovative Mexican-inspired food. It also owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii & JOY concepts outright. Yum China has also partnered with Lavazza to explore and develop the Lavazza coffee shop concept in China. The company had 10,150 restaurants in over 1,400 cities at the end of September 2020.