Coca-Cola’s Bottle From the Sea – And Its KeelClip™ Paper Top

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Two Coca-Cola innovations emerged in the last two months. The American multinational corporation unveiled the first ever sample bottle made using recovered and recycled marine plastics. The company also announced the creation of its new paperboard KeelClip™ on multi-pack offerings to further reduce plastic waste.

In regards to its marine plastic bottle, Coca Cola produced the first ever plastic bottle made using marine litter that has been successfully recycled and reused in food and drink packaging. About 300 sample bottles have been produced using 25% recycled marine plastic, retrieved from the Mediterranean Sea and beaches.

“The technology,” its press release said, “is young but we believe it can achieve great things. Coca-Cola has made a global commitment that all bottles will be made from at least fifty percent recycled plastic by 2030.”

In regards to the Keelclip™: Starting early 2020, Coca-Cola will remove shrink wrap from all its eight-can multipacks in all European Union markets by the end of 2021. (Larger can multipacks will be bound by a cardboard pack). The Keelclip™ will, also, replace all plastic rings and tops on each of the company’s beverages.

As a video introducing the Keelclip™ says: “A whopping 91% of plastic can’t be recycled.” More than 10% of this plastic overflows landfills and pollutes our oceans. The sustainable alternative is paper that is not only recycled at a minimum of 68% higher rates than plastic, but also made from a natural and renewable resource – trees.

According to that clip, the Keelclip™ innovation will save 2,000 tons of plastic and 3,000 tons of carbon dioxide a year. (The last takes up as much space as 1,000 elephants, according to the EPA).

Keelclip™ – the Coca-Cola slogan goes – is renewable. Remarkable. Recyclable.

Together, both innovations show how “our work continues towards a world without waste.”

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Leah Zitter is an award-winning High-Tech writer/ journalist with a PhD in Research and clients that include the Association For Advancing Automation (A3).

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