Nutrigenomix Inc, a Toronto-based company specialising in genetic testing for personalised nutrition, has launched Smart Choices – a range of customised meal plans guided by a person’s DNA-based dietary recommendations.
In partnership with EatLove, a leader in personalised nutrition technology, Nutrigenomix is now able to offer DNA-based customised meal plans, food logging, grocery lists and optional delivery to complement several of its existing products and services. Paired with actionable genetic test results and a comprehensive nutrition assessment tool, the new meal planning service considers an individual’s nutrient requirements, response to dietary components, food intolerances and preferences, as well as weight management goals.
This aim is to help healthcare professionals and their clients create an actionable meal plan for optimal health, wellness and performance and make it easy for clients to eat according to their unique genetic profile.
“We are excited to partner with Nutrigenomix, a pioneer in genetic testing to deliver end-to-end personalised nutrition from your genetics to the meals you eat every day,” said Monique Nadeau, Founder and CEO of EatLove. “Our platform combines the latest science-based technology through our proprietary LENA Nutrition Intelligence to evaluate four million data points instantly for meal plan personalisation.”
San Francisco-based EatLove is used by registered dieticians, medical practices, foodservice, hospitals, and fitness and professional sports teams around the globe to offer customers and patients access to scalable and evidence-based nutrition programs. Its proprietary LENA nutrition Intelligence system personalises the food customers order, prepare, and eat every day. Each individual nutrition prescription comprises more than 80 macro and micronutrients.
“As a registered dietician, EatLove makes it easy for me to support and motivate my clients to follow their DNA-based dietary recommendations, shop for and cook healthy and nutritious meals, and be able to track and log their food intake to reach their health goals,” said Paige McDonald, manager of clinician services at Nutrigenomix. “EatLove’s Smart Choices option also enables my clients to easily swap recipes that take into account the nutrients that they need based on the results of their genetic test.”
According to a 2019 Mintel survey, most consumers are interested in DNA-based dietary advice, and studies show that personalised information is a powerful motivator to improve a person’s adherence to nutritional advice, compared to population-based recommendations. Nutrigenomix claims to be at the forefront of research in this field, as one of the only genetic testing companies worldwide to fund and conduct original research in nutritional genomics and health and performance at several universities. This includes a recent landmark study published in May 2020 in the British Medical Journal, Nutrition Prevention & Health, which showed that Nutrigenomix’s genetic testing results in much greater long-term changes in diet compared to the current gold standard approach.
As the only nutrigenetics testing company worldwide established at a major university – the University of Toronto – Nutrigenomix is regarded as one of the most trusted sources of genetic information for personalised nutrition. It recently expanded its test panel from 45-genes to 70-genes and is first in the world to incorporate a validated dietary assessment tool and customised meal plans to complement its DNA-based recommendations.
The company now has offices in Toronto, Chicago, London, Sydney and São Paulo with a network of over 8,000 healthcare practitioners in 35 countries plus exclusive distributors in 10 other countries. Its personalised nutrition reports are available in eight languages and the current 70-gene test panel is available for health and wellness, sport, fertility and plant-based lifestyle.