European farm management software provider, eAgronom, has announced its entry into the Australian market. The company’s platform provides grain growers with a rich set of features, ease of use, and complete independence from agricultural chemical and fertiliser vendors.
A complete cloud-based farm management platform for grain growers and agronomists, the software helps growers keep farm records in one place and gives a financial overview on crop and paddock basis. The platform enables agronomists to communicate with growers on a mutual platform, share scouting notes and recommend inputs. The software features interactive maps, historical spraying and weather records, crop and financial planning, budgeting, task management and inventory management. eAgronom also provides NDVI remote sensing, independent agribusiness consulting, and soil sensors for its clients.
The company says its decision to enter the Australian market was a calculated one: “We had to undertake thorough research in order to choose our first market outside Europe,” explained VP of product, Kristjan-Julius Laak. “We found a great match between Australian growers’ needs and what we offer.”
Early traction in the Australian market has been encouraging – 10 Australian farms in New South Wales, West Australia and South Australia have already joined the platform.
The company is also collaborating with several local research institutions and organisations to maximise the benefits for Australian growers. Martin Honner, a mixed farmer from NSW, and one of the first eAgronom clients in Australia, is pleased with the quick pace of development: “It’s shaping up to be a program able to consolidate paddock management and inventory management all in one,” he said.
“We are excited about entering the Australian market,” added co-founder and CEO Robin Saluoks. “We’ve had a warm welcome from Australian growers, and we believe eAgronom will be as profitable for Australian growers as it has been for our European farmers.”
Founded in Estonia in 2016, eAgronom says it builds digital farm management solutions to help farmers grow food sustainably and profitably while leading the world towards richer soil, healthier food, and lower CO2 emissions. The company is completely independent and forms no partnerships with input producers. Partly for that reason, eAgronom captured 70% of the Estonian market within six months of launch and has since expanded into seven countries. Currently, 1,500 growers throughout Europe use eAgronom to manage 1 million hectares of grain-land, according to the company.